A boy enjoying an ice cream cone

At Carvel®,
ice cream is
SERIOUS
business.

As a franchise owner, you’re a brand ambassador for Carvel®, America’s Freshest Ice Cream®. Top that with the unbeatable support of FOCUS Brands® and Carvel®.

FOCUS Brands® is a leading developer of global foodservice franchise systems. They’re the indirect parent company of Carvel® and six other iconic foodservice brands.

Together, FOCUS Brands® and the Carvel® leadership team bring years of experience and expertise to support every area of your franchise business.

Three Ice Cream Cones standing against blurry outdoor sceneOperations & Supply Chain

Carvel® provides a broad range of support, including operations guidance to help ensure the Shoppe is running at optimal efficiency, supply chain dedication to menu development, and cost optimization. When it comes to purchasing power, franchise owners benefit from leveraging the buying power of multiple brands purchasing ingredients and materials across more than 20 states and over 10 countries.

A cake being decoratedFranchisees and managers receive all-inclusive, certified training at Carvel® College. The program includes an on-the-job experience in a successful, high-volume Carvel® Shoppe. Carvel® provides continued corporate training and online access to training tools and development support.
Our in-house marketing team truly understands the Carvel® customer and has developed a marketing plan encouraging traffic to the ice cream Shoppe. The national marketing campaign includes quarterly and seasonal campaigns in both traditional and digital platforms, and the marketing team will assist with a local marketing plan perfect for your market.
David Fenner, our director of research and developmentWe are one of the best-positioned foodservice providers in the business with:

 

  • State-of-the-art test kitchen facilities
  • Broad base of culinary and food science skills
  • Industry leading innovation
  • Chef David Fenner leading recipe development and product innovation
The Carvel® brand lends itself to a broad variety of traditional neighborhood locations and non-traditional venues as well.

  • Traditional Locations:
    Our team can assist you with real estate selection in suburban, rural, and semi-rural areas that have 50,000+ population. We’ll help you find your real estate and work with you to evaluate locations with a thorough review of demographics in the trade area.  We use some of the best real estate brokers in the industry to help you identify sites that meet our targeted criteria.
  • Non-Traditional Venues:
    Carvel® presents franchise owners with a strategic way to grow their business by offering the opportunity to open an ice cream franchise in a variety of non-traditional venues. These unique spaces can be found in:
    • Airports
    • Casinos
    • Theme Parks
    • Travel Plazas
    • Hospitals/Medical Centers
    • Universities
    • Convention Centers
    • Office Buildings
  • Full Shoppes
  • Express Shoppes
Carvel®’s real estate team has the expertise to guide you on all aspects of your Shoppe design and buildout, including:

  • Prototypical design/construction support and conceptual layouts for new Shoppes
  • Access to architects, general contractors, equipment suppliers and other vendors trained and experienced in Carvel® Shoppe franchise development

OUR DEDICATED TEAM OF EXPERTS BRING A LOT TO THE TABLE.

Scott Colwell

Brian Krause

Chief Development Officer

Jim Salerno

Tim Muir

Chief Sales Officer

Kendall Ware

Kendall Ware

Chief Brand Officer

As Chief Development Officer, Brian Krause is responsible for driving strategic, high-quality growth for our seven brands domestically, getting restaurants open, and liaising with our brand teams and owners to create an all-around best development program in the industry.

Most recently, Brian served as Chief Development Officer of Jimmy John’s Gourmet Sandwiches, responsible for overseeing the Franchising, Real Estate, Development Planning, and Design and Construction departments for the Brand.

Prior to Jimmy John’s, Brian was Senior Vice President, Franchise Development for Wyndham Hotels and Resorts, responsible for the growth of the company’s more than 18 Brands throughout the eastern half of the U.S. and Canada. Joining Wyndham in 2005, Krause held several leadership roles in the company’s franchise development organization as well as Brand operations, as vice president, for the Hotel Group’s number one consumer rated mid-scale limited service brand, responsible for franchise business growth, strategic direction, operational management and customer satisfaction for the midscale brand’s 157 hotels throughout North America.

He holds a bachelor’s degree in Sociology with a concentration in Communications from the University of Connecticut.

Tim Muir joined Focus Brands in January, 2017, bringing more than 25 years of successful franchise sales and development experience to the organization as its first-ever Chief Development Officer. Known throughout the industry as an effective, hands-on leader, before joining Fcous Brands, Tim successfully managed signature brands as Vice President, Franchise Sales and Development for Choice Hotels. Prior to Choice Hotels, Tim served as the Senior Vice President of Franchise Sales and Development for Wyndham Hotel Group, where he effectively directed construction of new brands in North America and led an aggressive, strategic approach to create new growth opportunities. Additionally, Tim helped drive monumental growth for the Holiday Inn, Holiday Inn Express, and Crown Plaza brands through his role as Vice President, Franchise Development for IHG. An active and passionate figure in the franchise business industry, Tim was a founding member of U.S. Franchise Systems and used his expertise to help launch and transform four start-up hotel brands into global brands. He continues to serve as a mentor for several leaders in the hotel business, and serves on the advisory board at the University of Nevada Las Vegas Hotel School, his alma-matter.

Kendall Ware joined Carvel and Cinnabon as chief brand officer in December 2020, where he is responsible for leading all aspects of brand management and strategy for the two specialty brands, including franchise and company operations, as well as marketing. He is an experienced franchise and operations leader with 15 years of experience growing brands, developing strong teams and increasing shareholder value. Most recently, Ware served as president and chief operating officer of Orange Leaf where, under his leadership, the brand turned around a seven-year sales decline to achieve two consecutive years of same-store sales growth and increased AUV. He has also served in various leadership roles for CiCi’s Pizza, Genghis Grill and was a franchisee for hospitality and retail executive search firm Patrice & Associates.

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