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As a franchise owner, you’re a brand ambassador for Carvel®, America’s Freshest Ice Cream®. Top that with the unbeatable support of FOCUS Brands® and Carvel®.
FOCUS Brands® is a leading developer of global foodservice franchise systems. They’re the indirect parent company of Carvel® and six other iconic foodservice brands.
Together, FOCUS Brands® and the Carvel® leadership team bring years of experience and expertise to support every area of your franchise business.
Operations & Supply Chain
Carvel® provides a broad range of support, including operations guidance to help ensure the Shoppe is running at optimal efficiency, supply chain dedication to menu development, and cost optimization. When it comes to purchasing power, franchise owners benefit from leveraging the buying power of multiple brands purchasing ingredients and materials across more than 20 states and over 10 countries.
Franchisees and managers receive all-inclusive, certified training at Carvel® College. The program includes an on-the-job experience in a successful, high-volume Carvel® Shoppe. Carvel® provides continued corporate training and online access to training tools and development support.
Our in-house marketing team truly understands the Carvel® customer and has developed a marketing plan encouraging traffic to the ice cream Shoppe. The national marketing campaign includes quarterly and seasonal campaigns in both traditional and digital platforms, and the marketing team will assist with a local marketing plan perfect for your market.
We are one of the best-positioned foodservice providers in the business with:
- State-of-the-art test kitchen facilities
- Broad base of culinary and food science skills
- Industry leading innovation
- Chef David Fenner leading recipe development and product innovation
The Carvel® brand lends itself to a broad variety of traditional neighborhood locations and non-traditional venues as well.
- Traditional Locations:
Our team can assist you with real estate selection in suburban, rural, and semi-rural areas that have 50,000+ population. We’ll help you find your real estate and work with you to evaluate locations with a thorough review of demographics in the trade area. We use some of the best real estate brokers in the industry to help you identify sites that meet our targeted criteria.
- Non-Traditional Venues:
Carvel® presents franchise owners with a strategic way to grow their business by offering the opportunity to open an ice cream franchise in a variety of non-traditional venues. These unique spaces can be found in:
- Theme Parks
- Travel Plazas
- Hospitals/Medical Centers
- Convention Centers
- Office Buildings
- Full Shoppes
- Express Shoppes
Carvel®’s real estate team has the expertise to guide you on all aspects of your Shoppe design and buildout, including:
- Prototypical design/construction support and conceptual layouts for new Shoppes
- Access to architects, general contractors, equipment suppliers and other vendors trained and experienced in Carvel® Shoppe franchise development
OUR DEDICATED TEAM OF EXPERTS BRING A LOT TO THE TABLE.
VP of Franchise Operations and Training
Director of Design and Construction
Senior Director of Marketing
Kristen Hartman, President
With over 20 years of experience in the quick service restaurant industry, Kristen began her career in research and media before joining the Burger King Corporation. She has held many marketing roles, including Vice President of Marketing and Brand Activation.
In 2012, Kristen joined FOCUS Brands® as Vice President of Marketing for Cinnabon® where she oversaw brand marketing, menu innovation, and consumer engagement strategies. Her leadership was instrumental in the brand’s resurgence as a global icon, increasing its footprint to over 1,500 Bakeries around the globe and nearly 80 licensed products in the retail marketplace.
In 2016, she advanced to SVP of Global Marketing of FOCUS Brands® Snack Brands and was a key contributor in FOCUS Brands,® Global Channels division leading marketing for multi-channel licensing growth. In her subsequent role as SVP of Brand Marketing Strategy, Kristen influenced all brands within the FOCUS Brands® portfolio, leading social media, public relations, strategic brand positioning, and concept evolution.
Kristen was named President of Cinnabon® in April 2018 and President of Carvel® in May 2019. Through her vast experience with iconic foodservice brands, Kristen brings the knowledge and passion necessary to sustain and strengthen the growth of both brands and enrich the corporate culture.
Jim Salerno, VP of Franchise Operations and Marketing
Jim joined Carvel® in June 1998. He began his Carvel® career as a District Manager, then Regional Director and Regional Vice President. He became Vice President of Franchise Operations and Training in 2007.
Jim’s other experience includes Training, Human Resources, and General Manager at both Nathan’s Famous & Uno Pizzeria & Grill, as well as all aspects of food & beverage management at Hilton Hotels Corporation. One of Jim’s passions is his long-time involvement with the CFAC (Carvel Franchise Advisory Council).
Isyol Cabrera, Director of Design and Construction
Isyol joined Carvel® in April 2013. She currently works on the shared services team of Design and Construction for the snacks group within FOCUS Brands®. Her experience includes over 10 years of store development, design, and construction and project management for different companies including Starbucks and Church’s Chicken. Prior to this, Isyol worked in the residential and commercial field for many years. Isyol oversees the store development phase of a project from initial concept design through construction and store opening. She ensures that the brand’s image and operational standards are upheld to reflect Carvel’s® current design guidelines and will guide you through the design and construction process.
Nicolle DuBose, Senior Director of Marketing
Nicolle joined Carvel® as Director of Marketing in 2017. During her teenage years, she helped run her family’s Dairy Queen Franchise. Nicolle started her professional career on the agency side as a media planner and buyer, which ultimately led her to the client side. Nicolle’s held an extensive career in food marketing for over 15 years with brands such as Arby’s®, Atlanta Bread®, and Moe’s Southwest Grill®. Prior to joining Carvel®, Nicolle was the Director of Marketing for FOCUS Brands® International where she led the brand marketing for Carvel®, Cinnabon®, Moe’s Southwest Grill® and Schlotzsky’s®. Nicolle oversees the brand marketing, advertising, website, and all things associated with Carvel®’s brand evolution.